Pony

Brand Strategists. Design Leaders. Growth Partners.

We work with ambitious tech companies to build brands that lead - not follow. Our strength lies in strategic branding: uncovering what makes your business truly different, then translating that into a brand identity that commands attention and earns trust. From positioning and naming to visual identity and interface design, we design systems that drive growth, sharpen perception, and support long-term differentiation. Our team is fully distributed, built around top-tier talent from across the globe - not just London. Every project gets a hand-picked, dedicated team focused entirely on your brand. No distractions, no generic processes. Just deep strategic thinking, bold creative execution, and a commitment to making your company impossible to ignore.

Services:

Brand Strategy

Brand Identity Design

Visual Identity

Naming

Verbal Identity

Creative Direction

Positioning & Differentiation

Interface Design

Design Systems

Motion Graphics

Social Media Branding

Brand Audit & Evaluation

Brand Architecture

Brand Workshops & Sprints

Employer Branding

Brand Launch Strategy

Impact

Avg Brand Recognition Boost

92%

Number of clients

150+

Clients Coming From Referrals

62%

Bold ✦ Always

We’re not okay with work that plays it safe. Our ideas are daring, expressive, and designed to challenge expectations. We push past “safe” every time to create something bold, something unforgettable.

Better ↗ Every Time

We’re not okay standing still. Every project is a chance to raise the bar, improve our craft, and push limits. We believe our latest work should always be our strongest — and we chase that relentlessly.

Impact ⊛ First

We’re not okay with design that fades away. We create brands that land with power, stay in people’s minds, and leave a real, lasting impact. We aim for work that moves people, not just fills space.

Future → Ready

We’re not okay designing just for today. We design for what’s coming next — building brands ready to adapt, evolve, and lead tomorrow. Our focus is always forward, shaping what’s ahead.

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